Snipcart has a built-in integration with Google Analytics, it must be enabled in the dashboard:
If you don’t see any data in your Google Analytics dashboard, go to your site and open your developer tools console. Refresh your site and check if you see this message in your browser console:
This means that you are not using the right integration. Our feature works with the Global Site Tag (gtag.js) so you must follow this installation guide to install Google Analytics on your site.